Approved Education

Social Media—How to Customize Your Internet Marketing Strategy

Provider: Hanley Wood Exhibitions - World of Concrete
Discipline: Ethics & Business Practices
Credits: 1.5

Knowing your customers and reaching them are two different things. While the Internet can provide national exposure, the goal of any marketing strategy is to reach your own potential customers. Learn how Facebook and Twitter can be an integral part of your internet marketing strategy to engage your local customer base.

1. Recognize the local marketing aspects of Facebook/Twitter
2. Utilize Facebook/Twitter to showcase your quality work
3. Discover how you can use Facebook/Twitter to generate leads and improve the sales process
4. Explore the do’s and don’ts of social networking

For more information or to register please contact Bonnie King at bking@hanleywood.com, 972-536-6416 or visit www.worldofconcrete.com.

Future Dates & Locations