Approved Education

Internet Marketing: A Simple How-to Guide

Provider: Hanley Wood Exhibitions - World of Concrete
Discipline: Ethics & Business Practices
Credits: 1.5

More than 80 percent of all people, when asked, cannot recall the name of a concrete contractor. What can you do to make sure some of those people call you when they need concrete work done? The Internet is the greatest single media resource ever invented for small businesses. It levels the playing field. Any company can do it-and do it well. But you have to know the rules and you must understand how your potential customers use the internet to find you. This is not a workshop about the technology. It's about putting the Internet to work for you to attract customers to your business.

Learning Ojectives:

1. Understand how customers use "search" to find companies to do business
2. Utilize the most effective techniques to get more people to see your company first when they search
3. Improve your company's website so it can attract more customers
4. Avoid the 5 biggest mistakes companies make in Internet marketing

For more information or to register please contact Bonnie King at bking@hanleywood.com, 972-536-6416 or visit www.worldofconcrete.com.

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